Dealing with PR practitioners

Professional communicators in the public relations and journalism fields need each other. Journalists rely on PR people for information, and PR people rely on journalists to get that information out to the public.

 

However, this symbiotic relationship works best if public relations practitioners provide information that is clear, concise, objective and accurate.

 

Below are a few links to media releases written by PR practitioners. Read them, then answer the following questions about each one.

1. What type of news release is it? (See pages 512-514 in your text.)

2. Does the lead focus on the who, what, when, where, why?

3. Does it include a short headline summarizing the release?

4. Is it clear and concise?

5. Is it newsworthy?

6. Is it objective?

7. Does it follow AP Style?

8. Is it written the way a reporter would write it?

 

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